HTC One To Be Launched In Europe No Sooner Than Late April
If you were awaiting for this month to get your hands on the new HTC flagship smartphone – the HTC One – your waiting shall have to be prolonged a little more, as the originally announced deadline has not been confirmed to get postponed. So HTC has officially stated that the HTC One shall now only be available for sale at the end of April, and this is applicable for most parts of the world’s markets.
Moreover, we will present a brief piece of the HTC officials statement publicly launched, saying that “HTC has seen unprecedented demand for and interest in the new HTC One, and the care taken to design and build it is evidenced in early reviews,” Therefore, when it comes to the new HTC One HTC has announced that the first markets the smartphone is going to emerge on are the U.K., Germany and Taiwan next week, and that it will also be launched across Europe, North America and most of Asia-Pacific before the end of April. They have in the same statement went ahead to thank users and customers for their proven patience and publicly promised that once the phone released, all expectations will be met or even exceeded, so it is up to then now to keep their promise and see if this statement does indeed to justice to the phone. Are you willing to wait some more?
Although when it comes to the first reviews HTC One has actually drawn their attention and scored high points, we are on the other hand positive that this staggered rollout and delayed launch might negatively impact the company’s reputation and sales, as they have been for quite a while struggling to be able to compete in such a competitive market where Samsung rolls the dices. Moreover – to support their struggle comes their official statement according to which they witnessed a drop of 44 percent in revenue from the previous year.
But how much does this mean and will HTC give it up that easily? The answer is quite simple – No. On the contrary, and they actually showed proof of optimism and good marketing strategies when they have just showed up at the Samsung Galaxy S4 launch that took place last week – to simply pass out snacks and hot cocoa to those waiting in line for the event, their main purpose of course being to show off the One and raise public awareness. Not only did they do this, but they took it a step further and even handed out coupons offering $100 to anyone who traded in his or her phone for the One. Is this good marketing or not, what’s your though on this?
So as mentioned – it is going to be around the same date that the launching of the HTC One and of the Samsung Galaxy 4 shall take place, and this is not the only similarity between the two – it seems that when it comes to the features’ range of the 2 smartphones we can visibly trace quite a few. To explain, the HTC One has a 4.7-inch HD touchscreen, a four-megapixel camera and a quad-core processor, while the Galaxy S4 has a five-inch HD touchscreen, a 13-megapixel camera and a quad-core processor.
In addition – we have been informed that both smartphones will be available from all 4 key US carriers, and they shall also probably be on sale for the same price ranges, although this has not yet been made public. And when we say price range – we are pretty much referring at a price range somewhere around the $200 line.
Going ahead to the slogans’ chapter – it is common knowledge that the HTC has kept its HTC’s line under the umbrella of the “Quietly Brilliant” taglines. But it is also pretty clear that when it comes to its marketing budget HTC can not compete to Samsung, however we have been informed by HTC President Jason Mackenzie that the HTC One marketing strategy shall definitely be more on the aggressive side, so I for one am curious to see what this translates into. “As a consumer, you will see us,” he said in an interview with AllThingsD. “You will know there are things that make the HTC One great.”
Are you looking forward to get your hands on the new HTC flagship smartphone or are you at this stage pretty much bothered by the constant delays? Is this going to be a setback when it comes to its sales numbers or do you think this delay is going to eventually turn out to have been worth while? I guess we can only wait and see.